Google Business Profile (GBP) is an excellent tool for local businesses to improve their visibility on Google. Whether appearing in the local 3-pack, the local finder, or Google Maps, having a business listed on GBP helps attract interested shoppers, consumers, and clients.
However, managing a GBP listing can be challenging. Many local business owners and digital marketing agencies frequently seek guidance on the Google Business Profile Help Community Forum.
Some issues are unique and complex, requiring a deep dive to solve. However, several common questions repeatedly arise. Here are five frequently encountered GBP problems and their solutions:
-
Why Are Changes We Didn’t Make Appearing on Our GBP Profile?
Google updates GBP profiles using data from various online sources to ensure accuracy and completeness. For instance, Google might add services to your profile based on information it finds on your website or other online resources.This can sometimes lead to incorrect updates. For example, Google once mistakenly added "Pest control" to a digital marketing agency’s services list after scraping their website for information about a client who offers pest control services.
To manage these changes, regularly log in to your GBP dashboard to review updates. If edits have been made, you’ll see a notice at the top of your GBP dashboard. You can review these edits by clicking on the Info section.
-
What If I Can’t Find a Category That Fits My Business Model?
Choosing the right category is crucial as it impacts rankings. You must select from Google’s provided categories, and while you can’t create custom categories, you can find the closest match.Use resources like the Pleper.com website to see a list of all available GBP categories. Changing your category too frequently can trigger a suspension or re-verification, so select carefully.
-
Why Do I Get an Error When I Enter the GBP Postcard PIN?
Errors can occur if the PIN has expired (it’s only valid for 30 days) or if edits were made to the profile while waiting for the postcard, prompting a re-verification. If you face issues, request a new postcard without making any changes to your listing while you wait. -
My Edits Still Say “Pending Review.” What Can I Do?
Edits to a GBP listing typically take about 48 hours for Google to review. If it’s been longer, there might be reasons like your business falling within a high-scrutiny category or being a Service Area Business (SAB) with address display issues.For SABs, ensure your address is deleted and service areas are selected. If pending status persists, contact GBP support.
-
My PIN Postcard Didn’t Arrive. What Should I Do?
The postcard usually arrives within 5-14 days. If not, ensure your address follows Google’s guidelines and is listed on Google Maps. Request another postcard if necessary and make sure your business address is correct. Notify your mail handler to watch for the postcard, as it often resembles junk mail.If issues persist, contact GBP support and be prepared to provide unedited photos of your business premises and any service vehicles with business signage for verification.
These common queries represent only a small portion of the challenges businesses face with GBP. For more guidance or to share your specific issues, feel free to comment and share your experiences.
Additional Resources:
- How to Fix Common Service Area Business Issues in Google Business Profile
- Local SEO: The Definitive Guide to Improve Your Local Search Rankings
Image Credits:
All screenshots were taken by the author in July 2021.
